Waiting in line customers can not walk around the shop and discover and try new products. They are usually limited in motion, stuck in place and passive. They can not make other purchases because of the queue limitations. As a result, it is fair to say that the longer your clients wait during a business day, the bigger is the difference between your best possible daily revenue and the real achieved one. Thus, queues prevent businesses from achieving their full potential and maximizing customer value.

Happy customers are a cornerstone of every successful business. Two out of three would even change the brand due to only one unpleasant shopping experience. No secret that waiting time and long queues influence the overall customer experience in quite a negative way, no matter how broad and sincere a sale-assistant’s smile is.

2Meters is a web-app. It means that there is no need to download or install any software. 2Meters works on any mobile or desktop devices. It only requires a stable internet connection.
How does it work then?

• scan a QR code with their mobile device
• get directed to the company’s page on 2Meters server
• queue in, make appointments and check the status. This feature considerably reduces the adoption barrier.

Thanks to 2Meters, businesses can configure, manage and update their queues by simply accessing their personal 2Meters backend from any device and logging in with their Google account.

The protection of your and your customers’ data has been a key design driver throughout the whole 2Meters development process. Your customers can hence use the full functionality of 2Meters without installing an app, logging in and without disclosing any personal information. This level of privacy was achieved with the active use of so-called session IDs, reference numbers, which are created for identification purposes by the browser at the beginning of the session. Businesses need a Google account to create a place on 2Meters in order to protect them and their customers from “fake” queues.

Without collecting data on individual customers, 2Meters analyses how a customer flow behaves. The app also collects and displays various customer statistics. In the end, it gives customers the opportunity to rate their experience. This functionality allows you to make data driven decisions when improving your business routines and to directly measure their impact on your most important metrics.